Every year, the Discovery Channel has what it calls Shark Week, a week-long marathon of programs on sharks. In New York, Discovery Channel street teams disguised as Surfers, Bight University faculty, and Bight University "chewleaders" will attack city streets in July by visiting morning TV shows, landmarks, and high traffic areas to promote the series. An article in the New York Times on Shark Week and the Discovery Channel's street teams would be an example of

publicity

Explanation: publicity is a form of information disssemation about a company or enterprises image,product and services and the use of media tools e.g mass media like television, radio to issue a news item awareness creation is one of the main focus of publicity. It makes the public to be aware of your products, services and other things you want to info the public about. It helps to boast company's image, boast sales and others. Publicity ignite fear in the heart of competitors and most times boast sales because more people are aware of your products and will want to try it out thereby increasing sales.

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