Public relations professionals also have the burden of making ethical decisions that take into consideration four factors. Three of them are

(1) the public interest,
(2) the employer’s self-interests, and
(3) the standards of the public relations profession.

What is the fourth factor?

a. Their discomfort level
b. Their personal values
c. Their orientation to a specific philosophy
d. Their role of advocacy

B. Their personal values

Explanation:

Public relation officers are professionals that are saddled with the responsibility of divulging good information and perception of the company or organization to the public. They help in creating and maintaining a healthy relationship between the company and its clients/general public.

However ethical decisions are usually taken which includes

1. Public interests- This is what majority of the public wants.

2. Employers self interest- This is how the employer wants his business run to maximize profit.

3.The standards of the public relations profession- These are the basic rules and guidelines of the profession which must be strictly followed.

The other factor is their personal values- As humans certain decisions are usually influenced by our personal values and interests.

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