Jack developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jack is considering a , giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

brand extension

Explanation:

Brand extension -

It is also known as brand stretching .

It refers to the method of using the name of any famous brand in order to introduce any new category of product , is referred to as brand extension .

The method is very successful in given the new product an upper hand in the process of promotion , and as the consumers trust the brand , and hence would accept the new product as well .

Hence , from the given scenario of the question ,

The correct answer is brand extension .

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