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Social Studies, 16.03.2020 21:12, sillslola816oxb5h7
Assume a perceptual map shows that consumers perceive periodicals on two dimensions – "news only versus general interest" and "light versus serious". People magazine is perceived as light and general interest. If the publishers of People wanted to introduce a second magazine, which position would minimize cannibalization?
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Assume a perceptual map shows that consumers perceive periodicals on two dimensions – "news only ver...
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