Rachid, a psychology lecturer, discusses the positive aspects of mercy killing with his students. After a week, he discusses the negative aspects of mercy killing with the same group of students and asks for their opinions immediately. The students who initially seemed to support mercy killing vote against it. In the context of persuasion, this scenario illustrates .

Recency effect

Explanation:

Recency effect  is the effect in which recent information can be recalled easily for making a judgement than previous information that was presented earlier. Recently presented information is provided more preference as it provides best judgement.

According to the question,scenario is depicting about recency effect as students tend to vote negative aspects more than positive aspect because they remember recently taught negative aspects easily than earlier taught positive aspect of mercy killing.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.