Which theory of consumer health behavior was developed by social psychologists as a means of explaining why people in high-risk groups failed to participate in programs designed to detect or prevent disease?

Health belief model was the theory developed by social psychologists as a means of explaining why people in high-risk groups failed to participate in programs designed to detect or prevent disease.

Explanation:

The health belief model was developed by the social psychologists to explain and predict the health-related behaviors of the individual. This model helps in determining the behavior change of the individual with respect to health issues.

The following are the four components of health belief model:

i)Perceived susceptibility

ii)Perceived severity

iii)Perceived benefits

iv)Perceived barriers

This model helps in identifying the belief of the individual about the health issues and understanding their health behavior.