Organizations that have ethics programs based on a orientation are found to make a greater contribution than those based simply on compliance, or obeying laws and regulations.

Values

Explanation:

Values are laid down principles which individuals believe in. Big organizations has core values which attracts them to clients and they carefully choose workers that will exhibit such values. Examples of Values include honesty, hard work etc.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

its b i looked it up hope u get it right wish u luck