Social Studies, 07.03.2020 04:31, bella6786

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as , have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so.

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In the VALS framework, consumers motivated by achievement look for products and services that demons...