Im in between theater and department store
Photoplay was founded in Chicago in 1911 and reached its zenith in the 1920s and 1930s, becoming quite influential in the early film industry. Â The magazine was renowned for its beautiful cover portraits of film stars by artists such as Rolf Armstrong, Earl Christy, and Charles Sheldon. By 1937, however, with the advancement of color photography, the magazine began using photographs of the stars.
Young Myrna Loy, who first worked in silent films. âIt was a dreadful time, believe me,â explained actress Myrna Loy to New York Times writer Guy Flatley in 1977, then writing a magazine piece at the 50th anniversary of sound in film. Â âThere was panic everywhere,â said Loy, âand a lot of people said, âThis is ridiculous! Â Who wants to hear people talk?'â Â Loy added that many people at the time still âloved the silent film, the great art of pantomime perfected by the comedians and by [director, D.W.] Griffith.â Â So much of what happened with the coming of sound âwas terribly unfair,â Loy charged. Â The studios, she believed, âshould have taken the time to train those people whose voices didnât match their screen imagesâ
  And indeed, for actors and actresses like Norma Talmadge, shown on Photoplayâs cover, the problem was the sound of their voices.  Often, it seemed, the image and voice didnât match up to what audiences had already cast in their minds and expected, and thatâs what touched off the panic among many actors and actresses, ruining some careers. Â
Late 1920s studio ad touting King Vidorâs âBig Paradeâ & others. Â King Vidor was a well known director in Hollywood with a career that began in 1919 and continued to thrive well into the 1950s. Â In the silent era, The Big Parade of 1925 was his biggest hit, a romance epic, starring John Gilbert. Â The Crowd of 1928 was another of his films, considered one of the greats from the silent era. Â He also did La Boheme (1926), Show People (1928) and others. Â His first sound film, Hallelujah of 1929, was nominated for an Oscar. Â He also did a number of others, including âThe Champâ (1931), âOur Daily Breadâ (1934), and âThe Citadelâ (1938). Â Vidor also directed some sequences in The Wizard of Oz (1939), including the famous âSomewhere Over the Rainbowâ number. Â In later years his films included Duel In the Sun (1946), The Fountainhead (1949) and War and Peace (1955).