cultures are more likely to be satisfied when the quality of reliability and service provider responsiveness are strong. Individualistic Collectivistic Pessimistic Optimistic

Individualistic

Explanation: An Individualistic culture is a society in which individuals prioritize their needs above the needs of the society as a whole. Individualistic cultures are oriented around the self, being independent instead of identifying with a group mentality; they only see each other as loosely linked valuing personal goals over group interests and they value independence and autonomy. They also tend to have a more diverse population with emphasis on personal achievements and a rational assessment of their lives.

Countries at the forefront of individualistic cultures include the United States, Australia, United Kingdom, Canada, the Netherlands, New Zealand, Ireland, Germany and South Africa.

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