After choosing among several computer server systems, the Director of Information Systems feels very positive about the choice that was made. However, some of this optimism is due to the fact that the Director ignored some of the limitations of the chosen system and unconsciously downplays the importance of the positive features of the rejected systems. The Director of Information Systems is engaging in:.A) confirmation bias. B) impulsive buying. C) escalation of commitment. D) rational maximization. E) rational choice thinking.

A. Confirmation Bias

Explanation:

Confirmation bias is a type of cognitive bias whereby a person tend to favour ideas, concepts, information or things that is in line. or which confirms his existing belief or conviction.

An individual who consciously downplays the importance of a rejected system and ignores the negative side of the system bought is showing signs of confirmation bias.

experiments.

surveys.

questionnaires.

interviews.

case studies.

participant and non-participant observation.

observational trials.

studies using the delphi method.

to plan an idea out before