Social Studies, 02.03.2020 23:13, andrewschmitz4704

Reach measures the number of: A) people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period. B) people who place a particular brand into their evoked sets. C) people who purchase a product in a given time period. D) people who use a certain medium in a four week time period.

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Reach measures the number of: A) people, households, or businesses who are exposed to a media vehicl...