is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

S.M.A.R.T

Explanation:S.M.A.R.T is an acronym for (Specific, Measurable, Attainable, Relevant, and Time-Bound).

answer; i had to look this up and the only one i found was(last only 15 minutes) plz check first and good luck;

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.