Jim considers himself to be a cheese connoisseur. He spends his weekend visiting various cheese stores, trying out samples of different cheese and learning more about them. However, Jim hardly purchases any product during these weekend outings. This is an example of .

Epistemic shopping

Explanation:

Epistemic shopping is the type of shopping activity when the customer visits various places, and tries several presentations of the same product, in order to gain information or knowledge about the product, in order to pruchase only the best alternative later on.

Jim is engaging in epistemic shopping because he is very active in visiting cheese stores, trying out new cheeses, but he hardly ever purchases anything. This is because the main motivation behind his shopping activity is to gain knowledge, not to engage in compulsive shopping.

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