When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from because it defined competition in traditional category and industry terms.
A) factor elimination
B) marketing myopia
C) factor reduction
D) category points-of-parity
E) reliance on product description

B) Marketing myopia

Explanation: Some organizations ignore the fact that to succeed in business, the wants of the customers must be their central focus.

So when a marketer wants to sell his products and services without focusing on the needs and demands of the customers is called marketing myopia.

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