Visual imagery encoding relates to encoding, in that you are connecting the new information to previously existing information in both processes.

semantic encoding

Explanation:

Semantic encoding involves the process of encoding a new information that has a specific meaning (picture, phrase and so on) in contrast with its perceptual characteristics such as the vision or sound of it. Studies show that humans are able to store things in the memory for things they can connect a meaning to, meaning semantic encoding is most times based on a prior knowledge about something.

For example, a person may be able to remember a kind of food by the color of the food.

you answered your own : -/