Sociologist W. E. B. Du Bois rejected theories of assimilation because they fell short of explaining the experience of African Americans. Instead he focused on a(n) basis for racial inequality.

W.E.B Du Bois focused on an economic basis for racial inequality.

Explanation:

Mr. Du Bois was a magnificent leader for the African American movement. He was also a poet, economic historian, and sociologist among other things. Everything he put his efforts behind were all for the African American people to be equal with everyone else. He primarily believed that communism would be better to serve the African American population. He stated numerous times that the people were only oppressed because of their economic condition.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.