Pokrah University recently began holding regular coffee-hour discussions with current and prospective students and surveying all new and alumni students regarding educational needs and desires. These actions reflect how Pokrah University is striving to become more value driven by:.

Building relationships with customers.

Explanation:

Building relationship with customers is defined as the method through which business organization get engaged in knowing about customer requirement,expectation from product, improvement required in product or service, review and feedback about goods.This information is gained through interviewing, survey, discussion etc. for success.

According to the question, Pokrah university is  following building relationship with the customer by discussing education requirement and wishes of student and alumni so that they can improvise their service