Ethan's colleague Mia is excited about attending a comic-con over the weekend. She mentions her plan to Ethan and then goes on to tell him more about the event. Ethan has never attended a comic-con before, but he decides to go to the event as it sounded like a fun thing to do. In the context of the hierarchy of effects, Ethan's behavior can be explained by the .

Experiential hierarchy

Explanation:

Experiential hierarchy of effect is defined as consumer's behavior and feelings through any product or brand is motivated and encouraged. This depicts the likeliness and beliefs through attitude of the consumer to buy product or service .

According to the question,Ethan is displaying experiential hierarchy of effects because he does not have idea about comic-con fest and still wants to go in that event because of information that is given by Mia that encourage him .This will motivate the business of comic-con event as well through behavior of Mia.

marginal cost is a microeconomic measure that us to evaluate the extent to which the level of production of a good is sustainable in accounting, that is, to how many quantities the company plans to profit from the production of the good.

the concept of marginal cost is simple, it means the cost of producing one more item. for example, in the case of pies, the marginal cost is the cost of producing one more pie than those that have already been produced.

it is important to understand that productive activity influences marginal cost. the marginal cost of some goods can be very high, while others may be insignificant. for example, the marginal cost of producing an extra plane is very high. already the marginal cost of a water company to provide 1l more water is derisory.

in the case of pies, the cost involves the inputs, the labor and the fixed cost, which involves the fixed space of the bakery. the level of production initially has the marginal cost decreasing because there is space and manpower available. however, to produce more you have to hire more workers and buy more inputs. if physical space is limited, workers will conflict with places, inputs and their productivity will decrease, meaning there is an optimum point of production for each level of space and manpower. from this point on, the productivity of the workers will be getting smaller because of lack of space, so that the marginal cost of producing one more pie will be increasing. so, although you have not posted the chart, but if you have the answer, you can see that my explanation goes according to the marginal cost curve that will increase from the 4th pie, answer (c).

the answer your looking for is c. : )