refers to smaller groups or segments whose beliefs, values, norms, and patterns of behavior set them apart from the larger cultural mainstream.

The correct answer is Subculture

Explanation: The notion of subculture is quite common in sociology and anthropology. The concept is used to refer to a group of people, usually a minority, with a set of specific characteristics (behaviors and beliefs), which represents a subdivision within a dominant culture of your community.

there is often only a small difference between what is legal and what is ethical when working with competitive intelligence..