On a perceptual map, brands depicted as points in the map close together are those perceived as similar. True False

True.

Explanation:

A perceptual map is described as a graphic representation that aims to show the approaches or attitudes of the customers as well as prospective customers about the organization itself and its various products, brands, or service, etc. Such maps are usually employed to display the audience's views or opinion about the organization to frame the future goals, brand positioning, and targets as per the needs. Therefore, the brands displayed in the form of points nearer to each other are the ones perceived as identical as it would help present the audience's opinions more clearly and comprehensively. Therefore, the assertion is true.

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