Bob told his boss that he deserves a 40% raise because he the company get a big contract. when he finished speaking, bob observed his boss frowning. bob then said, "even a 10% raise would be fine! " bob offered to take a lower raise because he used

looking-glass self.

Explanation:

Behavior and self-esteem are determined by a person's expectations of how others will view them According to sociologist Charles Horton Cooley, individuals are forming their self-conceptions by studying how others perceive them, a Cooley term known as the "looking-glass self."

when your a dog and you need a bone.   go and eat a rabbit