Kelstone developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. walking green, an environmental group, challenges the plan citing environmental destruction. in response to the demands of walking green, kelstone developers promises to build a huge park-like walkway around the mall. walking green is an example of a(n) in this scenario.

Walking Green is an example of a CITIZEN-ACTION PUBLIC.

A citizen action public can be defined as a situation or a scenario whereby the decision of a company is being challenged by the the public which can be the consumers or any group that contribute significantly to the marketing success of the company.

The act of Walking Green challenging Kelstone Developers is an act of citizen action public.

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