An important influence on the element of the mix is how well a medium works with the style or mood of the particular message.

An important influence on the media element of the mix is how well a medium works with the style or mood of the particular message.

Explanation:

The media element is very importan to achieve the marketing objectives. This includes newspaper, radio, television, websites, e-mail, social media. Media is the medium to pass the message, and to have a effective communication according to the client's intrests. Combining this elements it can bring better results.