Communicate in a way that recognises customers problems and understands their points of view

Communicating in a way that recognizes customers' problems and understands their points of view is a part of customer relationship management.

Explanation:

Businesses are not the entities that function merely through buying and selling of commodities and services. The soul of a business is in a true sense formed by the customers secured and retained by the business. The profitability of a business can be maintained only as long as the business exhibits sensitivity towards the points of view of its potential customer. Hence, customer relationship management is a major factor in the functioning of a business.