The heuristic is one in which the frequency or likelihood of an event is evaluated based on how easily examples come to mind.

Representativeness heuristic

Explanation:

In Representativeness heuristic,  rather than one getting involved with a thorough consideration of the characteristics an object, he or she could just rate the possibility of that object being part of a category based on how similar the object has been to the category represented in one’s mind. An example of this could be when we classify a pit bull to be part of the category of dogs.

answer; the values, beliefs, and assumptions about appropriate behavior that members of an organization share;