According to the elaboration likelihood model of persuasion, people who are most likely to take the route to persuasion. are motivated to pay attention; central are motivated to pay attention; peripheral do not pay close attention; central do not care about the issue; central

are motivated to pay attention; central

The elaboration likelihood model was developed by Richard Petty and John Cacioppo in 1980. The process describes how thought can arise in two different ways, or as a result of two different processes through the change of attitudes.

The elaboration likelihood model of persuasion describes the central route and the peripheral route as the two routes to persuasion.

The model explains that people who are thoughtful and considerate will take the central route of persuasion.

While persuasion will occur with positive or negative relation.

- "ethical issues. deception – the participants actually believed they were shocking a real person and were unaware the learner was a confederate of milgram's. however, milgram argued that “illusion is used when necessary in order to set the stage for the revelation of certain difficult-to-get-at-truths.” "

- "milgram's work was conducted in the early 1960s before the current.the studies ignited a debate about the ethical treatment of participants. what appear to be dangerous, if not deadly, electric shocks and the by today's ethical standards, many questions about the research have gone unanswered."