Segmentation is the segmentation method most directly related to satisfying consumers’ needs and wants.

Benefits

Explanation:

 The benefit segmentation is one of the type of market segmentation which involve various types of benefits to the customers and user in terms of products and the services which is provided by an organization.

 The main advantage of the benefit segmentation is that it promote the products and provide the awareness about the company products in the market.

 It is also known as the segmentation strategy which providing the different types of method for satisfying the customer requirements and actual needs.

 Therefore, Benefits is the correct answer.

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