Arecent study showed that more than two-thirds of advertisers are planning video ad campaigns that stretch across multiple viewing platforms. this is called

Video Convergence

Explanation:

This is a term used to describe the joining of various video technologies in one and allowing these media to be accessed on one device. Convergence is gradually becoming one of the greatest stories in media technology. When videos can be viewed across various platforms, allowing organizations or advertisers reduce the number of vendors, thus saves cost while increasing views. The three major sections of video convergence include: intranet vs internet; Video on Demand; One-to-One vs One-to-Many.

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