"when motivated by individuals say what they think the researcher wants to hear or what they think will make them look better."

"When motivated by Social Desirability, individuals say what they think the researcher wants to hear or what they think will make them look better."

Explanation:

Social desirability is an act of responding to the questions in the survey in such a way that it will be favorably viewed by others, in spite of their own thoughts. According to social desirability the topic or research subject is chosen based on the interest of the audience rather than one’s true thoughts or feelings.

This type of defensive tendency helps an individual to avoid criticism and to portray themselves as conforming to social norms. The interest of individual in social issues can be cleared represented.