"we use digital technology to maintain relationships. most of our ongoing relationships are characterized by which means that we use more than one medium to maintain our relationships."

What would happen if airlines and baseball stadiums priced all seats the same instead of using variable pricing

Janette goes into an electronics superstore to buy a new computer. the salesperson works with her to find the right model, and she agrees to buy a new computer for $500 and a floor-model 18-inch monitor for $100. just when she is ready to pay, the salesperson walks away for a minute and then comes back to inform her that the monitor she was ready to purchase can't be sold for < $125. she agrees to the extra $25 even though they had initially agreed on the $100 selling price. janette has fallen for the technique of gaining compliance.

Imagine you are driving down the highway and reading a sign that states save the planet don't litter which technique of policy enactment is being used