When sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good sam would look driving it. she did not mention the poor gas mileage, the exorbitant price, and the poor road performance. sam made a snap decision to buy the car from the persuasive saleswoman. sam was using which alternative pathway in making a decision?

a) the central route
b) the peripheral route
c) the afferent route
d) the efferent route

B) the peripheral route

Explanation:

The peripheral route is a type of making decisions that is based on cues that have nothing to do with the strength of the message. In other words, the person evaluates the product based on who advertises it, attractiveness, music used in advertisements and other characteristics that don't have to do with the product itself.

In this example Sam went looking for a car an she met a beautiful saleswoman who described the beauty of the car. Sam buyed the car from her not considering the poor gas mileage and the exorbitant price. Therefore, he made his decision based in characteristics that didn't have to do with the car itself and this is an example of the peripheral route.

no, dan should reduce his discretionary spending. not long-term goals involve more planning than short-term goals do

not  

cuba  

russia  

iraq  

el salvador  

explanation:

known as the land of volcanoes, el salvador has visit seismic tremors and volcanic movement. it is the main nation in central america that does not have a coastline on the caribbean sea. about portion of all salvadorans live in the wide open. they are poor and don't have power or running water in their homes. in 1525, pedro de alvarado, a lieutenant of cortés's, vanquished el salvador. el salvador, with alternate nations of central america, pronounced its freedom from spain on sept. 15, 1821, and was a piece of a league of central american states until the point when that association broke up in 1838.