Social Studies
Social Studies, 24.12.2019 17:31, yesseniaroman21

The lower classes use more restrictive codes than do the upper classes. how does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man? a) the promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice. b) the promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice. c) the promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words. d) both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.

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