Aconsumer goods company segments its markets on the basis of purchase patterns of their customers. the company groups its customers who regularly buy their product into heavy, moderate, and light users, and nonusers. this segmentation approach is an example of

This segmentation approach is an example of Usage Rate Segmentation.

Explanation:

Market Segmentation:

It is a process in which a business or a company divides its market into different segments on the basis of demography, behavior of customers and other factors.

a punishment or the threat of punishment used to enforce conformity. enforcement of norms or shared rules of conduct that tell people how to act in specific situations. social control. not everyone internalizes all of society's norms, and some people must be motivated by self-fulfillment.

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