Six women were invited to participate in a discussion on motels, hotels, and resorts. a discussion leader first asked them what differentiated motels, hotels, and resort accommodations. then she asked them to identify all the amenities they expect to find in overnight accommodations. these six women and their group leader participated in an: . mall intercept. b. chat room. c. one way communication channel. d. virtual community. e. focus group.

focus group

Explanation:

In marketing and psychology, a focus group refers to a form of qualitative research in which a group of people are asked about their attitude towards a product, concept, advertisement or idea. Questions are asked in an interactive group setting where participants are free to talk with other group members. The purpose of focus group is to help knowing what the target population thinks of the product, concept or idea in order to make improvements and know what the market consider as valuable on the products.

In this example, six women are invited to participate in a discussion on motels, hotels and resorts. They are first asked what differentiates them and then they are asked to identify all the amenities they expect to find in overnight accomodations. They are being asked about their attitude towards motels, hotels and resorts and questions are asked to them in order to know what they value the most. Therefore, this is an example of focus group.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.

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