Green-living lawncare systems, inc., has enjoyed great profits for 15 years. when new-product development made it feasible for underground sprinkling systems to be installed at a reasonable price, the business skyrocketed. recently, through the owner of green-living learned about a grass seed that only needs to be watered two times each year. this innovation could have serious consequences on healthy revenues and profits. the owner is analyzing the environment in order to remain knowledgeable about new trends that may affect his business.