Proctor and gamble is centralizing twenty to thirty percent of its research efforts in a new corporate-level business creation and innovation unit. they believe that this will assist them only with developing incremental innovations that will the overall bottom line.

False

Explanation:

Innovating means making necessary changes in the established one. This can include new ideas, new techniques or plans, etc.

Radical innovations are strategies focused on developing some new revolutionary  technologies, business models, and markets that may change the world.

Whereas Incremental innovation are strategies which refers to the innovation processes that asks to improve the existing products or systems that make them better, faster or cheaper.

According to research, it indicates that thee leaders of an innovative firms spend more than fifty percent time on discovery activities than those of less innovative firms.

Thus in the context, Proctor and Gamble concentrating 20% to 30% of their research effort in the creation of a innovation unit does not help in developing an incremental innovations.

Thus the answer is FALSE.