In the communications process, the is the person who reads, hears, or sees and processes the information contained in a message and/or advertisement.

Receiver.

Explanation:

The communication process is a two-way process where a message is transmitted from one subject to another one or to a group of people.

It consists of several components:

-The sender is the one who sends the message and that needs to encode the message from her thoughts or ideas to be transformed into something that can be sent and received, for example, words.

-A channel of communication, it has to be selected and it’s how the message is sent. Some of the channel of communications are speaking, writing, videos, audios and even body language.

-The receiver, is the person who the message is meant to be transmitted to, the receiver needs to decode the message, which means he/she needs to process the message and understand it. This is why the message needs to be clear and in a way that both parts (the sender and receiver understand), the message can fail if for example, the two parts speak different languages.

-There is a last component that may or may not happen, that happens when the receiver becomes the sender and gives a feedback, and the roles of both change, the receiver becomes the sender and the sender becomes the receiver.