Sang makes sure that her company has an active, mutually beneficial relationship with customers and other interested parties so that they are less likely to be attacked unfairly online and more likely to survive such attacks if they do occur. which strategy is sang using to respond to negative criticism

Engage early, engage often

Explanation:

Customer engagement is one of the key aspects of any business and in order to keep a positive image, customer handling or engagement are considered an important technique. There are various techniques for customer engagement and here, Sang is running an active and mutually beneficial engagement strategy with customers and other interested parties. This way they are already among the customers in a way that they are constantly communication, hence engaging often. Also, this allows Sang and her company to identify any negative feedback or criticism and recognize the importance of addressing it at the earliest, hence engaging early.