When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ) getting more followers on their social channelsb) differentiating themselves as a dedicated performer within the organizationc) portraying the organization as a great place to work benefiting from brand rubd) supporting the organization’s business interestse) displaying the degree of their brand affinity