Apolitical candidate has hired a professional consultant to create her television ads. the consultant’s advice is to focus on characteristics of the audience to make them feel good. don’t worry about your message itself. using the elaboration likelihood model (elm), how would you best explain the consultants’ advice?

the use of the peripheral route of persuasion.

Explanation:

Elaboration likelihood model: The elaboration likelihood model is also denoted by the term ELM. The model describes the persuasion process theory which consists of dual-process and explains the changes that occur in attitude. The elaboration likelihood model of persuasion was proposed by John Cacioppo and Richard E. Petty in 1980. The theory demonstrates the way a person process stimuli differently, its uses, and outcomes concerning attitude change.

Routes to Persuasion :

1. The central route to persuasion.

2. The peripheral route to persuasion.

Peripheral route to persuasion: The peripheral route to persuasion arises when an individual tends to persuade by anything else except the content of the message. The listener will decide whether he or she should agree with the content of the message based on other cues.

In the question above, the consultant's advice would be best explained by the use of the peripheral route of persuasion.

answer: cannibalism, the capac raymi, capacocha, the eight day feast, the combing of the hair

explanation:

the incas have many rituals, cannibalism was always a very ritual thing, which was normally tied to sacrifices, warfare, death, and regeneration.

  the capac raymi was one of the most important ceremonies. it occurred around the summer solstice and was when they worshiped their sun god, also known as inti.

  the capacocho was another one of their most important ceremonies. it was when many children where selected to start their training, and these children where destined to become sacrificial blessings to their sun god, inti. being chosen for this ritual was a blessing.

  the eight day feast was a feast that lasted 8 days and, each day, the day began with a chanting at dawn. a follow up song at noon. which ended with complete silence at the end of the day. on this day, inca royalty was always dressed in silver and gold laced clothing.

  the combing of the hair was the most important ritual to young girls. this ritual was known as the coming of age ceremony, but only the most beautiful girls where chosen. in this ceremony, the girls chose their new name and where chosen as either brides, or princesses of rulers.

answer; the trial de novo