The concept of bounded rationality holds that: group of answer choices a) decision makers are bound to project images of themselves as rational thinkers. b) decision makers process limited and imperfect information and rarely select the best choice. c) decision maker have limited alternatives to make decisions. d) our realities are bounded by our own perceptions, so everyone's reality is different. e) our perception of a rational reality is bounded by nonrationality.

The concept of bounded rationality holds that: b) decision makers process limited and imperfect information and rarely select the best choice.

Explanation:

The concept of bounded rationality means that even though humans use rationality to make decitions, rationality is not the only importan factor to be consider. Humans have limited capacities to analize a manner only by their rational thinking. There for emotions, or the perception of reality can vary from one person to another. Also humans search for pleasure and the satisfactions of their prompt needs, this is the limit of rationality in humans, that is why in order to decide, not only rational thinking is involved.

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answersociologists use the term ethnocentrism;