Social Studies, 16.11.2019 00:31, val926

Generation x consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family-oriented, and unique. generation x is also replacing baby boomers as the largest segment of business travelers. in response, american airlines is offering travelers in-flight wi-fi, entertainment on demand, and personal powerports. this is an example of how forces impact the marketing environment.

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Generation x consumers indicate they want online customer support; websites that are comprehensive,...