Supplier 2 is located in mendocino, california; therefore, the nori must be transported from the supplier to umami's production facility in ohio. you have a number of options available for shipping including rail, airplane, commercial trucking, and ship. you need to recommend a transportation method that optimizes cost, speed, and environmental impact. demand uncertainty is common with a new product; therefore, speed of delivery to handle demand increases is a very important transportation attribute.

Recall that in one condition of the experiment conducted by stasser and titus (1985) about student council president candidates, all group members had access to the same information, and that in another condition, members had unique information that other group members didn't know. in the second (unshared information) condition, the group made a worse decision than in the first (shared information) condition. this occurred because groups seldom can agree on who is most expert. focus discussion on the information that all members know. often ignore dissenting opinions. avoid differences of opinion, given conformity pressures.