Acluster analysis of the "toothpaste market" would probably show that:
a. most consumers are concerned about cost.
b. factors such as taste, price, and "sex appeal" are not important.
c. different market segments seek different product benefits.
d. most consumers are mainly concerned about brightness of teeth. e. the broad product-market can be served effectively with one marketing mix.
depends on what they need
"the importance of the japanese economy and security is far greater than that of the asian values"
a. most consumers are...