Reuben williams, the marketing manager for f& b industries, is frustrated. he feels that the production division repeatedly lets his division down. although the latest marketing strategy announced that a new product would be available in the market by july, the production division was unable to complete the production of the first batch till august. the production manager claims that manpower is short and the targets placed on the production division are unreasonably high. to resolve this deadlock, they will be meeting soon. this meeting is an example of communication

Lateral communication

Explanation:

Lateral communication is the exchange feeling ideas information between the people of the same group, a community. These people are at the same hierarchy level. Their main purpose is to coordinate the activities, and efforts of a person in fulfilling a goal. The main purpose of communication is to facilitate and promote teamwork within a peer group of an organization. The communication process could be taken through emails, phone calls memos, letters, application internet Phone conferencing, video conferencing and meeting setups, etc.

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