The concept that increased sympathetic nervous system activity caused by watching arousing media content can intensify subsequent emotional states—such as anger or annoyance—thus heightening the subsequent state is known as what?

The subsequent state is knwon as excitation transfer.

Explanation:

This theory supports that residual excitation from one stimulus will amplify the excitatory response to another stimulus. It is not limited to a single emotion, the excitation transfer process requires the presence of three conditions: the second stimulus occurs before the complete decay of residual excitation from the first one,  there is the misattribution of excitation, and the individual has not reached an excitatory threshold before exposure to the second stimulus.

The concept that increased sympathetic nervous system activity caused by watching arousing media content can intensify subsequent emotional states - such as anger or annoyance - thus heightening the subsequent state is known as excitation transfer.

The theory of excitation transfer says that though hedonic emotions or valances may vary, the residual excitation from a stimulus will increase the excitatory response to another stimulus. However, the process of transferring excitation is not only limited to single feelings or emotions.

For example: if you’re watching a movie and the hero is wronged by the villain, you can become angered and this excitation may increase your pleasure to witness how the villain will be dealt with later in the movie. Although the first excitation of the stimulus you developed when the hero was wronged is accessed as anger but the excitation that comes after the villain was punished is accessed as pleasure

However, three conditions are required before excitation transfer can take place, the three conditions are:

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