If a small iowa college builds awareness among applicants from nebraska increases the target audience's knowledge about its offerings, communicates in a way that makes the target audience like it and prefer it to other colleges, builds intent to apply, and gets the target audience to attend, they are using a(n) model of consumer responses. a. aidab. communicationsc. innovation-adoptiond. convictione. hierarchy-of-effects

E.hierarchy-of-effects

Explanation:

Definition: Hierarchy of Effects Theory

The hierarchy of effect theory model is used by companies to advertise their product using the following six steps awareness, liking, preferences, conviction and purchase.

1.Awareness: This is the vital stage because if consumers doesn't know about the product there is no way they can look for it inorder to buy it hence brands need to ensure that customers are aware of their products.

2.Knowledge: after the customers have come to know about the particular brand product they will compare it now the company need to ensure that it gives them sufficient knowledge of the brand.

3.Liking: Now that they have the knowledge of the brand they will consider their emotions towards it and the company must impact them on this also. Make them like the product.

4.Preference: When the customers feel like they will try out this product but still there are other brands so they will evaluate their choices , this is where the company need to highlight the main points that set them apart from all other brands that sells the similar product so that the customers will prefer their product more.

5.Conviction: Now the company needs to convert any doubt in customer's mind by atleast giving them out samples to try out . This will aid the customer in their decision to buy or not to buy.

6.Purchase: This is the crucial stage when the customer is read to buy the experience must be made great which may be influenced by product availability,access, payment method, and usage instructions.