Which of the following is a demographic trend shaping consumer behavior patterns? a) family size is increasing b) households increasingly include two primary income providers c) birth-rates are increasing in the u. s. and europe d) lower levels of consumer affluence in the u. s. e) decreasing life expectancy in the u. s.

b) Households increasingly include two primary income providers

Explanation:

Demographic trend definition:

It refers to a major change in the characteristics and socio-economic factors that defines a particular population over time such as occupations ,marital status, education level,average family size and other socio-economic traits.

When there are two people who have income that will have an influence on their purchasing power because that increase the amount of money they make monthly.

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