It is estimated that one-third of the electorate knows almost nothing about specific politicians. nonetheless, these people hold very strong opinions about them. this pattern of findings suggests that people's attitudes toward politicians may be largely

This pattern of findings suggests that people's attitudes toward politicians may be largely affectively based.

Explanation:

Attitudes can be based on three main components: affective, behavioral and cognitive. The affective component of an attitude comes from a person's values and moral beliefs. It has been demonstrated that attitudes towards political topics are more affectively based than behavioral or cognitive, which is why people base their opinions and their vote on how they feel about the political party, whether it stands with their morals and beliefs, rather than on knowledge of the specific politicians,

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